First there was Black Friday. Large retailers co-opted the day after Thanksgiving to kick off the holiday shopping season. Small mom and pop retailers weren’t about to be left out. They proclaimed the third day of the four-day weekend as Small Business Saturday in the hopes of drawing shoppers to their stores. Online retailers followed suit, electing the following Monday as Cyber Monday to push their products and sales. Even shippers had their own day—Free Shipping Thursday on the final Thursday before Christmas.
The holidays are behind us, but with so much focus on shopping and sales each holiday season, let’s applaud the United Nations Foundation and New York City’s 92nd Street Y for creating Giving Tuesday in 2012. The two groups created Giving Tuesday in response to the overemphasis on consumerism during the holidays. The day has its roots in the Bible verse, “It is more blessed to give than to receive.”
I am enormously proud of the way our Pace family members embraced Giving Tuesday this year. After raising approximately $13,000 in 2013, we set a Giving Tuesday goal of $25,000 for 2014. A generous alumnus had agreed to match contributions up to $25,000, so we hoped to meet our goal and raise $50,000.
Thanks to the spirit and generosity of our Pace friends, alumni, and supporters, we met our goal by the afternoon. By the end of the day, almost 300 donors contributed more than $76,000—providing the University with a total of $101,700 to support things like curriculum development, scholarship programs, and student activities.
Even after the holidays, it is appropriate to give thanks. At Pace we are thankful for everyone who recognizes that the United States cannot succeed in an increasingly complex and interconnected world unless the great middle class of students—not just students from the most selective colleges in America—receive first-class educations that combine high-quality classroom instruction with real world experience. Pace educates these students every day and they go on to fulfill their promise and potential. We are thankful for the support of our friends and extended Pace family members whose generous gifts allow us to help these hardworking young men and women achieve their dreams.
My warm wishes to you for a happy, healthy, and successful year as we begin 2015.