Years ago, Toyota penetrated the North American automobile market by producing a car that consumers had been asking for, but still couldn’t get—a small, fuel-efficient car that met people’s basic transportation needs. Toyota not only created the car, they produced a memorable advertising campaign to go with it. Toyota’s slogan, “You asked for it, you got it, Toyota,” permeated media for a decade.
Toyota’s advertisements from that period are old fashioned today, but there is nothing dated about soliciting accurate, balanced, and worthwhile information from people, and then acting on the feedback to improve their experience.
That’s the concept behind Pace’s new “You Asked, We Acted” campaign. The program’s goal is to ensure students have a greater voice in their college experience and, ultimately, in their own success.
At Pace, our mission never changes. We help students become thinking professionals through a mix of liberal education, professional preparation, and real world experiences. But Pace students come from diverse geographic, ethnic, and economic backgrounds. They also have different high school experiences and ability levels. What better way to ensure each student gets the most out of his or her college experience than to ask how we can make the experience more valuable?
Of course, we can’t say “Yes” to every idea, and we are already working to address some issues students brought to our attention. But when students recently suggested better training related to on-campus employment, Pace’s Organizational Learning and Development Department and the Office of Student Affairs created a training program for both student employees and supervisors of student employees. They are piloting the program this semester.
Students also suggested more information on majors, minors, and combined degree programs. We acted with the Majors Series. The Majors Series highlights Pace’s various academic programs and related career opportunities.
The list goes on. From requests for online and remote math placement exams, to more first semester course choice flexibility, enhanced financial aid information, and more student relaxation spaces, we’re listening and acting to improve our students’ Pace experience.
This week the University kicks off a six-week campaign that highlights many of our students’ suggestions and the steps Pace is taking to implement their ideas. There will be “You Asked, We Acted” posters on both campuses and we’ll use other media to share our students’ good ideas. Best of all, the Student Experience Action Team will continue to take our students’ suggestions at email@example.com. Please get in touch!